UFOstart Newsletter

Hello, 2024! 🥳

Did you miss us? 2023 was a fantastic year of learning and now we're ready to kickstart 2024…today we put a spotlight on the topic of distribution! You might wonder why? The answer is simple: Distribution is the heartbeat of success in web3. It's the driving force that connects innovative projects with eager users. And quiet frankly, without users you’re project will be like a ghost town. So get ready for fresh insights, valuable knowledge and a whole lot of adventures. 🚀

What we’ll cover today:

• Do’s & Don’ts in Web3 Distribution

• Top Tweets/Bite-Sized Insights of the week

Do’s & Don’ts in Web3 Distribution

Distribution in Web3 Projects 📢

As the wise Justin Kan (@justinkan) once said, "First-time founders are obsessed with product. Second-time founders are obsessed with distribution." This statement perfectly captures the essence of today's topic: Distribution in Web3 Projects.

When launching a web3 project, one crucial question to ask yourself is: "What's my distribution trick?" This trick can make or break your journey to success by helping you secure those all-important first users. Let's explore some do’s and don’ts by Martin Tobias (@MartinGTobias)

Do’s:

• Research Your Audience: Understand your target audience deeply. Know their pain points, preferences, and where they spend their time in the web3 ecosystem.

• Leveraging Relationships: Selling to users or collaborating with projects you've worked with before and leveraging existing relationships can kickstart your distribution.

• Leverage Web3 Communities: Engage with and contribute to web3 communities, such as forums, Discord and Telegram groups, to build trust and gain early adopters.

• Offer Value First: Provide value to your users before asking for anything in return. This builds goodwill and encourages word-of-mouth referrals.

• Waitlist Strategy: Having a substantial waitlist of interested users can create a buzz and drive initial adoption.

Don’ts:

• Generic Ads: Relying solely on Google or Facebook ads without a unique strategy is less effective.

• Unclear Traffic Source: Not tracking where your web traffic comes from, even if it's free, lacks strategic insight.

• Neglect User Feedback: Don't disregard user feedback, even if it's critical. Listen to your early users; they can help you improve your product and distribution strategy.

• Overcomplicate: Avoid overly complex distribution strategies. Simplicity often works best, especially in the early stages.

• Lose Focus: Don't spread your efforts too thin across multiple distribution channels. Concentrate on a few that align with your target audience.

TOP TWEETS

Check out the most insightful and game-changing Tweets just for you:

What’s your New Year’s resolution?

👉 So, what's your New Year's resolution for 2024? Is it related to your web3 projects, marketing endeavors or perhaps something entirely personal? We're eager to learn about your aspirations and how we can support you in achieving them. Feel free to reply to this email and share your New Year's resolution with us!