UFOstart Digest / 6

Your weekly web3 marketing insights

Lisa Schmidt, Selma M & Sascha Hoffmann
December 20, 2023

UFOstart Newsletter

Ever feel like you're about to sign up for the year 2024 and want to read the terms and conditions first? Us too. 📜✨

But hey, before we embark on a new year (only 11 days left), let's dive into something equally thrilling – leveling up your Web3 startup! In this edition we share five steps to secure those investor meetings and make 2024 the year of success…

What we’ll cover today:

5 Steps to secure investors in 2024
Top Tweets/Bite-Sized Insights of the week

5 Steps to secure investors in 2024

How to get investors in 2024?

Fundraising can be hard. But we’re here to make it easy for you! Dive into these five steps to secure investor meetings and don’t miss out on common marketing phrases to avoid…

1.Craft a Powerful Pitch: Keep it Short and Sweet 📈

Capture attention with a concise pitch.
State the problem, present your solution.
Highlight value, pilots or traction.
End with a clear call to action.
Ideally avoid any of the exaggerated words (“Risk-Free”,”1B Users”,”The Future of”,etc.)

2.Unlock Doors with a Warm Intro 🔑

Investors love recommendations.
Connect with a portfolio CEO.
Build a relationship, then seek an intro.
A warm intro boosts your credibility.

3.Nail Your Research Game 🕵️‍♂️

Tailor your approach to the investor.
Know their focus (industry, founder profile, stage).
Craft messages/emails that align with their investment thesis.
Personalizing your message can make all the difference!

4.Showcase Your Online Presence 🌐

Maintain a professional website and social media profiles.
Share achievements, updates and milestones online.
Positive publicity attracts investor interest.

5.Highlight Traction and Roadmap 🚀

Investors love projects with traction.
Showcase user acquisition, revenue growth, partnerships.
Ideally prove there's a validated market need for your product.
If you can’t prove it yet, make sure to show you are diligently planning your GTM (Go-to-Market) and share your project roadmap

Extra tip: Check out the funny replies to this tweet and avoid using any of these phrases!

What are some examples of phrases you see in crypto marketing that literally guarantee it is a scam?
I’ll start:
“Better than bitcoin”
— Evanss6 (@Evan_ss6)
3:30 PM • Dec 11, 2023

TOP TWEETS

Check out the most insightful and game-changing Tweets just for you:

1.) Catchy hero section
2.) No-brainer offer
3.) Value-based CTA
4.) Embedded social proof
5.) Method to collect leads for retargeting (pixels/contact information)
Let's understand each of these with multiple examples:
— Paul Goodman (@PaulGoodman24)
3:00 PM • Dec 11, 2023

New user comes into crypto.
They’ve heard about ethereum.
They buy $100 on coinbase.
Send it to MetaMask.
They want to buy a meme coin.
They buy $83 worth with $17 in gas fees.
It goes up 20% and they sell back to $ETH with another $17 fee.
They now have $82 in eth.… twitter.com/i/web/status/1…
— Jacob Canfield (@JacobCanfield)
6:47 PM • Dec 10, 2023

from chatting to VCs over the last 3 months i realised that seed round crypto investors all fall into 2 categories:
- chads
- wimps
the chad VCs will dig in, ask the hard questions and be ready to take a leap of faith with the view to double down. sometimes they are annoying… twitter.com/i/web/status/1…
— James Ross 🟡 (@JRossTreacher)
12:06 PM • Dec 12, 2023

Kids these days are adorable.
— Bojan Tunguz (@tunguz)
5:26 PM • Dec 11, 2023

What’s your biggest goal for 2024?

👉 Hit reply and share your web3 project goals with us! We'd love to hear your vision for the next chapter.