UFOstart Newsletter

Happy Wednesday 👋

We recently came across a fantastic resource, "The Web3 Gaming Growth Handbook," shared by Jihoz (@Jihoz_Axie), Cofounder of Axie Infinity. It’s packed with valuable insights on building and growing web3 communities. Today we share key lessons and actionable tips from it…

So, what's on the agenda?

• Insights from the Web3 Gaming Growth Handbook 📖

• Top Posts/Bite-Sized Insights of the week

Insights from the Web3 Gaming Growth Handbook 📖

Insights from the Web3 Gaming Growth Handbook 📖

Being a founder or working in a startup that needs to scale a product can be challenging, especially in the yet small web3 community. Case studies and success stories are always great to learn from. So today, we're sharing some valuable tips from "The Web3 Gaming Growth Handbook."

1. Incentive Alignment

• Insight: Use tokens to align incentives with community members. Ensure tokens have emotional or utility value beyond financial worth. Consider NFTs or whitelist spots as alternatives.

• Actionable Tip: Create a systematized onboarding process that rewards active community participation, making newcomers feel valued and excited.

2. Referral Systems

• Insight: On-chain referral systems for primary sales or mints can be an effective way for users with networks but limited capital to increase their stake in a project.

• Actionable Tip: Implement referral programs that reward participants with tokens or other in-game assets to incentivize growth and engagement.

3. User-Generated Content (UGC)

• Insight: Contests can inspire UGC and serve as a key performance indicator (KPI) for community managers. Engaging the community through creative challenges keeps sentiment high and generates valuable content.

• Actionable Tip: Recognize and amplify community-created content to showcase the community’s strength and maintain engagement.

4. Structuring Your Work

• Insight: Differentiate between outcome goals (e.g., 10,000 followers) and process goals (e.g., tweeting 10 times a day for 100 days).

• Actionable Tip: Focus on daily activities that contribute to achieving broader goals. Set both outcome and process goals to guide your efforts effectively.

5. Gifting

• Insight: Targeted giveaways can onboard players from other projects, especially once there is some utility or gameplay loop in place.

• Actionable Tip: Partner with other communities for mass onboarding events and provide new members with necessary resources and information.

6. Discord Engagement

• Insight: The community lead or founder should be the most active in your community to maintain engagement and interest.

• Actionable Tip: Engage in meaningful conversations and maintain chats to keep the community vibrant and connected.

7. Interviewing Community Members

• Insight: Voice or video interviews provide deeper insights into user experiences compared to written surveys.

• Actionable Tip: Regularly conduct voice interviews to gather valuable feedback and understand community sentiment.

8. Crafting the Perfect Elevator Pitch

• Insight: A well-crafted elevator pitch empowers your community with talking points they can spread, enhancing your project's visibility and appeal.

• Actionable Tip: Refine your elevator pitch through continuous practice and feedback, ensuring everyone in your community can effectively communicate your project’s core message.

9. Managing Expectations

• Insight: Setting realistic expectations and sharing visions with the player base is vital to maintaining trust and confidence.

• Actionable Tip: Use detailed AMAs to set clear expectations and regularly communicate progress to inspire confidence.

10. Data Marketing

• Insight: Publicly sharing growth metrics validates your project’s success and motivates the community.

• Actionable Tip: Regularly share a variety of metrics to highlight both engagement and spending, demonstrating your project's growth and impact.

Interested in these insights? Our marketing experts can help you craft targeted social media posts and automate your efforts with AI. Click below to learn more! 👇

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👉 Which of these insights from "The Web3 Gaming Growth Handbook" do you find most valuable, and how do you plan to implement it in your project or community? Share your thoughts and ideas with us by replying to this email! 🚀