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Hey there 👋

Are you spending countless hours and budget on marketing without knowing if your message truly connects with your audience? Stop guessing and start testing! Reddit is an untapped resource for market research. Today we’ll show you how to test your messaging on Reddit.

So, what's on the agenda?

  • Test your messaging first 💬

  • Top Posts/Bite-Sized Insights of the week

Test your messaging first 💬

Test your messaging first 💬

On Reddit you can fine-tune your messaging before launching marketing campaigns. It’s best to discover your audience pain points and craft content that truly resonates. Thanks to @realaveryhooks (X/Twitter) we’ll share some great insights with you:

1. Why Reddit?

Reddit is a perfect for market research because users are already segmented by interest. Tap into these communities to:

  • Understand your audience

  • Find out what offer and messaging will work

2. Finding the Pain Points

People love to vent their frustrations, so ask direct questions such as:

  • What do you hate the most about X?

  • Working in X is frustrating, what’s the worst part?

3. Test Your Messaging

Once you've identified the pain points, it’s time to create and test your messaging to find what resonates with your target market.

  • Hook: Create a title that hits an emotion. Make it attention-grabbing and relatable.

  • Retain: The copy should be incredibly relatable to keep the audience engaged. Share a full rant about the pain points.

  • Reward: Offer something positive and encouraging, giving the reader a sense of reward for engaging.

High engagement on your post indicates your messaging is working well.

4. Use This Messaging Everywhere

When you’ve tested and refined your messaging, use it across all marketing materials:

  • Ads

  • Sales

  • Social media

  • Website

  • Lead magnets

Found this interesting? Our expert marketing agents are ready to help you craft targeted social media posts! Discover how you can automate everything with intelligent AI agents. Click below to learn more 👇

TOP POSTS

Check out the most insightful and game-changing posts just for you:

We'd Love to Hear From You! 💬 

👉 What's the biggest challenge you've faced when trying to understand your target audience? Share your experiences with us by replying to this email and let's discuss how to overcome these obstacles together!