UFOstart Digest / 32

Your weekly web3 marketing insights

Lisa Schmidt, Selma M & Sascha Hoffmann
June 19, 2024

UFOstart Newsletter

Hello Innovators 👋

Disruption is either going to happen to you, or because of you (Brian Solis). What a great quote and way to start this week’s newsletter. Today, we dive into Geoffrey A. Moore's Book “Crossing the Chasm” and explore how disruptive products can transition from niche markets to mainstream success.

So, what's on the agenda?

Insights from Geoffrey A. Moore's Book “Crossing the Chasm” 💡
Top Posts/Bite-Sized Insights of the week

Insights from Geoffrey A. Moore's Book “Crossing the Chasm” 💡

How to transition from niche to mainstream! 🚀

Technology Adoption Stages

Technology Enthusiasts: Crave the latest tech first, bugs and all.
Visionaries: Seek strategic breakthroughs.
Pragmatists: Largest segment, prefer proven tech for incremental benefits.
Conservatives: Want simple, low-cost, hassle-free products.
Skeptics: Resistant but provide valuable feedback.

The Chasm Challenge

A significant gap exists between visionaries and pragmatists. Visionaries seek major changes; pragmatists seek minimal disruption and proven solutions. Bridging this gap requires addressing pragmatists' demands for comprehensive support and references.

Success with Whole Products

Pragmatists demand "whole products" that meet all their needs, including installation and support. Form strategic alliances to cover additional components and provide a complete solution for your target niche.

Dominate a Niche

Focus on dominating a specific niche within the pragmatist group. Avoid spreading resources thin by chasing revenue outside your niche. Establish credibility and generate positive word-of-mouth within your chosen segment.

Effective Positioning

Position your product as a market leader by comparing it to traditional methods. Use a strong claim to highlight your USPs.

Distribution Channels

Start with direct sales to create demand and build user relationships. Transition to broader channels once you establish market leadership.

Interested to find the right marketing channel for you to start? We’ll share your best fit channel in less than 5min based on data-driven insights!

TOP POSTS

Check out the most insightful and game-changing posts just for you:

A good lead magnet doesn't have sauce.
It highlights the symptoms of the problem and shows you the true source of the problem.
It then positions the sauce as the irrefutable and only solution to the problem.
Which is available for purchase.
— WiFi Money Guy (@WiFiMoneyGuy)
4:34 PM • May 29, 2024

Someone leaked the cold email strategy of a $83,333/mo SAAS on Reddit.
And it’s actually genius…
You need to see this:
— Yassin Baum (@yassin_baum)
8:09 PM • May 29, 2024

SEO isn’t dead. Email isn’t dead. Interview style podcasts aren’t dead. Twitter isn’t dead.
They’re simply changing. Markets change. Desires change. People change. Algos change.
Principally, there’s only one thing that’s always dead:
Being boring.
— Erica Schneider (@ericasmyname)
4:16 PM • May 24, 2024

People don’t want your offer.
They want you to solve their problems.
— Elio (@eliogoodrich)
6:35 PM • May 30, 2024

Your Thoughts?

👉 What strategies have you used to navigate the technology adoption life cycle? Share your experiences by replying to this email. We look forward to hearing from you!