UFOstart Digest / 31

Your weekly web3 marketing insights

Lisa Schmidt, Selma M & Sascha Hoffmann
June 12, 2024

UFOstart Newsletter

Hey there 👋

Are you struggling with reach or budget? Think again. Your worst problem might be how much you overthink every creative decision. If you are looking to be more efficient and save time, testing the right creative formats is key. Today we share 6 formats that you can try out!

So, what's on the agenda?

Test these 6 creative formats 💡
Top Posts/Bite-Sized Insights of the week

Test these 6 creative formats 💡

Your worst problem isn’t reach or budget—It’s overthinking every creative decision! 🔑

Here are 6 top creative formats shared by Anze Markovic (@anzedetn) that can revolutionize your strategy:

1.Problem-Solution Video:

Showcase your audience's problem.
Reveal your product as the solution.
Example: Show common wallet frustrations before introducing your sleek, new design.

2.Personal Story:

Share a raw, relatable story that resonates with your audience.
Align with your audience's values and experiences.
Example: Highlight how a simple product can be a daily life hero.

3.Informational/Educational:

Educate your audience about a problem they might not know they have.
Example: "3 signs your data is not safe.”
Balance education with audience interest to avoid overload.

4.Category Scam:

Call out industry giants to position your brand as a trustworthy alternative.
Example: “X projects are scamming you!" followed by your honest solution.

5.Comparison Ads:

Visually demonstrate your product's superiority.
Example: Show the struggle with launching an NFT on one platform vs. easily setting it up on yours.

6.Reverse Copy:

Start with a catchy negative statement like “I hate this product…”
Flip expectations with a positive twist, making the creative memorable.

Interested to find your best fit marketing channel? We’ll give you data-driven insights in less than 5 minutes:

TOP POSTS

Check out the most insightful and game-changing posts just for you:

Many ECOM brands use suboptimal ways of testing Facebook ads.
No wonder, as there's a lot of talk about how you should test your creatives.
But I found the optimal way.
It can be different depending on our
> needs
> budget, and
> What we want to achieve
So here's the exact… x.com/i/web/status/1…
— Marin.Istvanic (@IstvanicMarin)
4:06 PM • May 26, 2024

Seeing so many creative ways to describe companies that aren’t taking the traditional VC path:
• calm company
• bootstrapped / self funded
• lifestyle business
• indie hacker -> indie startup
• lifestyle startup (just made that one up)
• low-budget startups (kinda like… x.com/i/web/status/1…
— Robleh (@robjama)
4:14 PM • May 24, 2024

We analyzed 6,000 LinkedIn accounts to determine how often you should post for optimal account growth.
Videos - 3 to 5 times a week
Images - 1 to 4 times a week
Newsletter - a weekly newsletter is ideal.
Carousels - 4 to 5 times a month (you upload them as documents/pdfs,… x.com/i/web/status/1…
— Neil Patel (@neilpatel)
8:43 PM • May 25, 2024

Don’t just solve problems—anticipate them.
This foresight not only delights customers but also fosters deeper loyalty. LTV booster, right?
How can you do it?
Focus on your audience's journey.
It has all the clues you need.
GM.
— Pedro Martins (@PedrosWindfalls)
7:23 AM • May 22, 2024

What's Your Favorite Creative Format?

👉 We’ve shared our top six creative formats—now we want to hear from you! Which creative format do you think will work best for your brand? Have you tried any of these before? Reply to this email and let us know your thoughts!