UFOstart Newsletter

Hey there, how is your Wednesday going? 👋

Today we tackle a critical but often overlooked part in Web3 marketing: the post-launch strategy. While most focus on creating a pre-launch hype and buzz, sustaining that momentum is what truly defines success. Let’s explore how to ensure your project thrives after the initial launch.

So, what's on the agenda?

• The Post-Launch Strategy 📋

• Top Posts/Bite-Sized Insights of the week

The Post-Launch Strategy 📋

The Post-Launch Strategy 📋

Many web3 projects spend months teasing their community with hints and sneak peeks. But after the highly anticipated launch, there’s silence. Let’s make sure you’re equipped for a sustainable roadmap.

Avoid these common pitfalls:

• No Content Strategy: Without a plan for ongoing content, your brand quickly fades from the spotlight.

• No Community Engagement Roadmap: Engagement shouldn’t stop at launch; it needs to be a continuous effort. When you plan airdrop campaigns, make sure there are incentives to keep users engaged over a long period

• Users Lose Interest Quickly: Initial excitement can fade if there’s nothing to keep your audience engaged.

Develop a Post-Launch Content Strategy:

• Create and schedule a detailed content calendar.

• Include various types of content: posts, videos, tutorials and community spotlights.

Engage Your Community Consistently:

• Host regular AMAs (Ask Me Anything) sessions, spaces, town halls or community calls.

• Implement feedback loops to make community members feel heard.

Leverage Partnerships:

• Make sure you have a consistent partnership strategy, from smaller to bigger strategic partnerships that grow over time.

• Collaborate with other projects and KOLs.

• Co-host events, webinars or other cross-promotional activities.

• Get strategic partnerships that offer mutual benefits.

Allocate Resources for Ongoing Engagement:

• Dedicate a portion of your budget specifically for post-launch engagement.

• Hire community managers to maintain active communication.

• Invest in tools and platforms that facilitate community interaction and content distribution.

Pre-launch is planting the seed; post-launch is nurturing it to actually bear fruit!

If you’re looking to find the right channel to focus on and target your ideal audience, you should try the UFOstart app. We’ll give you actionable insights in less than 5 minutes:

TOP POSTS

Check out the most insightful and game-changing posts just for you:

We’d love to hear from you! 🤔 

👉 How do you plan to keep your community engaged post-launch? Reply to this email with your strategies, questions or challenges. Let’s grow and learn together!