UFOstart Digest / 29

Your weekly web3 marketing insights

Lisa Schmidt, Selma M & Sascha Hoffmann
May 29, 2024

UFOstart Newsletter

On Wednesday’s even our coffee needs a coffee ☕😅

Wake up! Today, we’re addressing a critical issue that many projects overlook: the user experience. A poor user journey can drive users away, but with the right strategies, you can turn this around. We’ll dive into the key steps that ensure a seamless experience.

So, what's on the agenda?

The web3 user journey 👤
Top Posts/Bite-Sized Insights of the week

The web3 user journey 👤

The web3 user journey 👤

To create a sustainable community and unlock long-term value, it's crucial to excel in all 3 steps of the Web3 user journey:

1.What Was Bought

This is the initial spark of excitement when users buys a token, NFT or starts using a DeFi protocol. However, most projects stop here.

This is where first impressions count, so make sure you:

Provide a smooth onboarding process with clear instructions.
Offer educational resources that explain the asset's unique value or function.
Use engaging visuals to help users understand what they’re getting.

2. How You Upsell

Don’t miss the opportunity to offer additional value at this stage. Showcase exclusive NFT tiers, staking benefits or advanced DAO memberships. Align these upsell opportunities with your users' interests to deepen their engagement in your ecosystem.

To keep users invested:

Highlight complementary NFT tiers, staking opportunities or memberships.
Create bundles or offers that align with the user's recent action.
Guide them to advanced features or content that deepens their participation in your ecosystem.

3. How You Follow Up

Following up is key! Keep users updated on the project's development, new rewards or governance participation opportunities. This nurtures long-term loyalty and converts first-time participants into devoted advocates.

Ensure consistent follow-ups by:

Make sure you have a way of contacting them in the first place, a wallet address is not enough!
Send regular updates on new features, developments or partnerships.
Provide exclusive access to community rewards, educational materials, or governance participation.
Offer personalized recommendations based on previous activity and interests.

You don’t know where to start? Use the UFOstart app to find the your most effective social media channel, specifically for your target audience. We’ll give you actionable tips to get started and focus!

TOP POSTS

Check out the most insightful and game-changing posts just for you:

Marketing in web3 space isn't very complicated :
☆ Acquisition : Alpha Calls, Collabs, Premint, KOLs..
☆ Retention : Storytelling & lore, Community Building, Transparency, Ambassadors..
☆ Conversion -> Space & AMA, Product teasing, Product Launch/Test, Rarity & exclusivity
— ilxn (@ilxn_NFT)
11:04 PM • May 6, 2024

💬 Had an amazing conversation with @eunika_sot yesterday about marketing for early-stage web3 projects 💬
As a Web3 marketer you always work between multiple groups: founders, communities, VCs, KOLs. Consequently, you hear completely different opinions and have an overview of… x.com/i/web/status/1…
— Kseniia Baziian (@KseniiaBaziian)
7:51 AM • May 8, 2024

Founders shouldn't fully outsource their social media.
Yeah, you can hire someone to run social for your brand account.
But you should be creating most of your own content –– especially if you're an early stage founder.
Think of it as part of your job.
Make time for it.
— Ish Verduzco (@ishverduzco)
2:00 AM • May 3, 2024

Don’t just solve problems—anticipate them.
This foresight not only delights customers but also fosters deeper loyalty. LTV booster, right?
How can you do it?
Focus on your audience's journey.
It has all the clues you need.
GM.
— Pedro Martins (@PedrosWindfalls)
7:23 AM • May 22, 2024

Do you stop at step 1? 🤔

👉 Are you ensuring a seamless user journey in your decentralized project, or do you stop at Step 1? Let us know by replying to this message!