UFOstart Digest / 27

Your weekly web3 marketing insights

Lisa Schmidt, Selma M & Sascha Hoffmann
May 15, 2024

UFOstart Newsletter

Hey there! 👋

Another week but it feels like months have passed when it comes to web3! 🫠 We’re constantly on the lookout for trends and ask ourselves: What’s the next big marketing trend? It seems like there is a death of points and a rise of SocialFi…Let’s explore strategies to keep your Web3 marketing relevant, creative and viral.

So, what's on the agenda?

Trends in Web3 Marketing 🔥
Top Posts/Bite-Sized Insights of the week

Trends in Web3 Marketing 🔥

What we want to avoid! 😂

Trends in Web3 Marketing 🔥

The challenge of Web3 marketing lies in the variety of target groups: crypto-savvy individuals, degens, retail-aware, and newcomers. Each group also includes speculators and genuine product users. That's why a mix of strategies is essential. Build engagement, maintain transparency, and combine innovative trends with proven approaches to reach all your audience segments effectively.

Strategies for Growth

Content: Post regularly to stay on your audience's radar.
Engagement: Build thought-leader or niche lists and interact daily with industry figures.
Partnerships: Gain network effects by collaborating with other projects and hosting events.
Ads and KOLs: Test creative ads and onboard key opinion leaders.
Product Updates: Regularly share new features and improvements.
Quest Platforms: Use quest platforms to launch campaigns around your product.
Investors: Diversify your investor mix and think of how they can provide strategic value or support.

Ready to kick-start your marketing? Use the UFOstart app to find the most effective social media channel for your audience.

TOP POSTS

Check out the most insightful and game-changing posts just for you:

[ community marketing advice ]
I don’t know who needs to hear this but..
>if you are passionate as a community about your project
>take the time to get together and think about your approach on how you want to communicate the fundamentals to the wider crypto community… twitter.com/i/web/status/1…
— Tomb (@tombheads)
6:50 AM • Apr 12, 2024

Quest systems are the new ad networks.
In web3 gaming, none of the traditional paid marketing strategies work. They also don’t accept payment for these services in tokens.
So instead the community token allocation becomes the marketing budget and you give it out to the people… twitter.com/i/web/status/1…
— Jihoz.ron 🍚 (@Jihoz_Axie)
8:34 PM • Apr 16, 2024

If only someone told me this before my 1st startup:
1. Validate idea first.
I wasted at least 5 years building stuff nobody needed.
2. Kill your EGO.
It's not about me, but the user. I must want what the user wants, not what I want.
3. Don't chaise investors, chase users, and… twitter.com/i/web/status/1…
— John Rush (@johnrushx)
12:29 AM • Dec 24, 2023

Growth hacking is not about shady tricks. It's about finding creative, low-cost and data-driven ways to achieve exponential growth.
Here’re 10 growth hacks to scale your startup 🧵
— Natia Kurdadze (@natiakourdadze)
3:52 PM • May 1, 2024

What trends did you notice? 👀

👉 We want to hear from you: What trends did you notice in web3 marketing? Any recent strategies you tested? Let us know and share your insights by hitting 'reply'!