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- UFOstart Digest / 23
UFOstart Digest / 23
Your weekly web3 marketing insights
Lisa Schmidt, Selma M & Sascha Hoffmann
April 17, 2024
UFOstart Newsletter
Hey there, happy Wednesday! ✌️
Every successful campaign begins with understanding your client thoroughly. It's essential to grasp every detail. This includes product know-how like product features, benefits & USPs, as well as target audience insight to know who you're talking to—their pain points, desires and emotional triggers. Today, we're diving deep into the world of developing performance creatives for successful campaigns with insights from expert Anze Markovic (@anzedetn).
So, what's on the agenda?
The Creative Strategy Blueprint 📖
Top Posts/Bite-Sized Insights of the week
The Creative Strategy Blueprint
The Creative Strategy Blueprint 📖
Let's unpack Anze's methodical approach to onboarding clients and crafting a creative strategy that's not just a plan but a powerhouse of ideas for at least six months ahead:
1.Content Questionnaire:
Start with a custom questionnaire to quickly extract valuable information about the product, target personas and their pain points.
What's your elevator pitch?
Identify primary and secondary problems.
Who are your target personas?
Understand their pain points and desires.
2.Deep Dive Research:
Don’t stop at surface-level insights. Conduct thorough external research, including:
Reddit analysis for deep pain points.
Amazon reviews for product insights.
Post-purchase surveys and reviews.
3.Actor-Generated Content (AGO):
Collaborate with creators to brainstorm visual ideas that cover everything from hooks to product education.
4.Scripting and Production:
Craft detailed scripts with multiple hooks and produce content. Also think about incorporating your network for network effects and distribution.
5.Ads and Data-Driven Decisions:
When setting up and analyzing ads make sure to have:
Good Hooks and Content.
Script structures of top-performing ads for constant iteration.
Want to level up your marketing strategy? Our AI Tool will help you create a custom plan effectively:
TOP POSTS
Check out the most insightful and game-changing posts just for you:
This is how you sell a new collection on your homepage
What sets this apart:
- Killer title that hooks you
- Short description that taps into your subconsciousness
- It builds trust with 300,000+ customers, 3 USPs, and being featured by companies like Forbes.— Stef (@crowizard_stef)
3:31 AM • Mar 27, 2024
An opinionated company is a more human company.
People like that.
Some won’t agree with the opinion and won’t join.
The ones who agree (enough) will be loyal and even excited to give you money.
That’s why it’s better.
See also:
— Jason Cohen (@asmartbear)
8:07 PM • Apr 3, 2024
It's a lot easier to solve web3 engineering problems with a web2 engineer than it is to solve web3 marketing problems with a web2 marketer.
— jonwu.eth (@jonwu_)
11:45 PM • Apr 8, 2024
500 -> 1000 followers in 11 days.
How?
The secret of profiles.
I read 𝕏's 13,051 lines of code.
And here is the FINAL secret of the 3 part series:
━━━━♛━━━━
THE ALGORITHM
━━━━━━━━━
Why don't questions drive followers? 🧐Because
Not all engagements are… twitter.com/i/web/status/1…
— Bryant Le (@thelebryant)
4:43 PM • Mar 18, 2024
Share your experience! 🤔
👉 As we wrap up, we're curious to hear from you: How do you ensure your creative strategy is thorough and data-driven? Share your insights and hit 'reply' - let's keep the conversation going!