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UFOstart Digest / 22
Your weekly web3 marketing insights
Lisa Schmidt, Selma M & Sascha Hoffmann
April 10, 2024
UFOstart Newsletter
Hi Innovators! 👋
Are you ready to unlock the secret world of "parasite marketing"? It's the covert strategy that's silently boosting SaaS startups and it's something you might never have considered. Natia Kurdadze (@natiakourdadze) has shared this intriguing tactic and we're here to dissect how it's changing the game.
So, what's on the agenda?
Parasite Marketing: The Stealthy Growth Hack 🐛
Top Posts/Bite-Sized Insights of the week
Parasite Marketing: The Stealthy Growth Hack
Parasite Marketing 101 🐛
Today we’re diving into a clever growth hack that's been making waves in the SaaS startup scene, courtesy of Natia Kurdadze. Let's explore how founders and their teams are leveraging "parasite marketing" to get ahead:
How it works
Google Alerts for Competitors: Stay updated on where your competitors are mentioned.
Engage in Discussions: Find and participate in conversations about these products.
Commenting Framework: Use a structured approach to suggest your product as an alternative.
Example: "Any reason why not using X instead of Y (competitor’s product)? X handles Z for you, but more importantly it handles S. Way better if you do not want to {agitate the problem}"
Spark Curiosity: Encourage people to search for your product, boosting SEO and word-of-mouth.
Backlink Benefits: Gain valuable backlinks through these strategic comments.
Why This Works
Visibility: Your product gets noticed in relevant discussions.
SEO Boost: Searches for your product can improve your search engine rankings.
Community Engagement: You're actively participating in conversations, not just advertising.
Want to level up your marketing strategy? Our AI Tool will help you create a custom plan effectively:
TOP POSTS
Check out the most insightful and game-changing posts just for you:
You don't sell a product.
You sell an outcome.
— Stijn Noorman (@stijnnoorman)
2:24 PM • Mar 22, 2024
I just read a quote I can’t stop thinking about…
“Great marketing doesn’t feel like marketing.”
I agree.
Here’s why this is so important:
— Neil Patel (@neilpatel)
3:10 PM • Mar 22, 2024
The best quote I've heard in a long time:
Sometimes when you're in a dark place, you think you've been burried, but actually - you've been planted.
— Hakam (@therealhakam)
8:35 AM • Mar 10, 2024
There is no ideal pitch deck. The narrative depends on what you’re building—but I really like this one:
1. Vision for the world in 5 years
2. The novel wedge that will get you there
3. How you plan to distribute it
4. What could go wrong
5. What you’ll prove by the time you need… twitter.com/i/web/status/1…— Nikita Bier (@nikitabier)
12:56 AM • Mar 19, 2024
500 -> 1000 followers in 11 days.
How?
The secret of profiles.
I read 𝕏's 13,051 lines of code.
And here is the FINAL secret of the 3 part series:
━━━━♛━━━━
THE ALGORITHM
━━━━━━━━━
Why don't questions drive followers? 🧐Because
Not all engagements are… twitter.com/i/web/status/1…
— Bryant Le (@thelebryant)
4:43 PM • Mar 18, 2024
We want to hear from you! 👀
👉 In the spirit of growth and innovation, we're curious: Which unconventional growth strategies have you heard about lately? Hit 'Reply' and let's keep the conversation going!