UFOstart Newsletter

Did you start well into your Wednesday? 🚀 This week, we're bringing you a dose of Web3 wisdom that is also related to marketing your projects! Ever wondered why so many metrics in Web3 seem to be entangled with speculation? From total funds raised to roadmaps and wallet signups, we're about to decode the mystery. Let’s separate speculation from reality…

• Product-Speculation-Fit VS Product-Market-Fit

• Top Tweets/Bite-Sized Insights of the week

MISTAKES OF WEB3 FOUNDERS

Why many metrics are focused on speculation in Web3:

Let’s dive into the Web3 maze together, decoding Product-Market Fit (PMF) and Product-Speculation-Fit (PSF). It's not just about the numbers; it's about understanding what they truly mean! 📊

Speculation Fit: 🎲

1. Total Raised/Funded: It's flashy but is it sustainable? We're exploring the real impact beyond the dollar signs.

2. Expected Milestones: Are they just dreams or are we making tangible strides? Let's decipher.

3. Wallet Signups: Vanity or reality? Let's focus on converting those signups into active users.

4. Total Transactions: More isn't always better. It's about the frequency and value behind each transaction.

5. Airdrops: Great but what's the follow-through? Let's measure the real impact post-airdrop.

Market Fit: 🚀

1. Actual Profit/Rev Model: Funds raised are like a loan, profit is the “real” money! Let's move from speculation to real revenue streams. The heart of sustainability!

2. Achievements (Launch/Audits): Tangible milestones – because launches and audits are more than just checkboxes!

3. Daily/Monthly Active Users or Retention: It's not about the numbers but the users who stick around. Let's focus on real engagement.

4. Transaction Frequency/CLV: How often are users transacting? What's their long-term value? The real magic numbers!

5. User Activation Rate: How many convert into active, engaged users?

Remember, it's not about being lost in the metrics; it's about decoding them for actionable insights. Only if you truly understand your product, you can improve and find your product-market-fit! 💪

TOP TWEETS

Check out the most insightful and game-changing Tweets just for you:

What metrics would you add?

👉 What metrics would you add to the Web3 conversation? Hit reply and share your insights with us! Let's make this newsletter a conversation. 💬