UFOstart Digest / 19

Your weekly web3 marketing insights

Lisa Schmidt, Selma M & Sascha Hoffmann
March 20, 2024

UFOstart Newsletter

Hi there! 👋

Ever thought of copywriting as an art and a science? 📚 Today, we're covering this topic! Learn how to create content that truly resonates with your audience, guided by the insights found in Miriam Loffler's "Think Content!"

So, what's on the agenda?

Key Takeaways from "Think Content!" by Miriam Loffler 📖
Top Posts/Bite-Sized Insights of the week

Key Takeaways from "Think Content!" by Miriam Loffler

Key Takeaways from "Think Content!" by Miriam Loffler ✍️

Content Needs to Stand Out:

Just like a salesperson in a physical store, online content must be compelling and engaging to stand out and effectively serve its purpose.

Strategic Planning is Essential:

Content production should be strategic and well-planned. This includes setting specific goals, scheduling and evaluating performance against these goals. Quality over quantity!

Content Audits and Ideation:

Before creating new content, assess what already exists (content audit) and brainstorm new ideas that showcase your brand's strengths. Use the 70/20/10 model for content creation—70% core content, 20% innovative content based on what works and 10% experimental content.

Storytelling is Key:

Good storytelling can significantly boost content engagement by making it more relatable and memorable. Incorporate stories that highlight your product's value or the brand's ethos.

Diverse Content Formats:

Utilize various content formats, like articles, videos and infographics, to reach and engage different segments of your audience. Consider the shareability of each format.

Web Writing Tips:

Make your texts easily understandable and actionable. Use a clear, concise style and structure your content for web reading habits, prioritizing the most important information at the beginning.

Adjusting to Reading Habits:

Recognize that online readers scan content and prefer easily digestible pieces. Structure your content with this in mind, using headlines, bullet points and short paragraphs.

SEO Practices:

Focus on creating quality content that naturally includes relevant keywords rather than resorting to outdated SEO tricks. Provide value to your audience and the search engine rankings will follow.

Any marketing books you would recommend? Let us know and find our reading list here:

Want to level up your marketing strategy? Our AI Tool will help you structure and plan effectively:

TOP POSTS

Check out the most insightful and game-changing posts just for you:

Stop posting professional pictures online.
Your social media profile isn’t supposed to look like a professional art gallery.
To prove it to you, we analyzed 100,000 photos on social media to see if there was any difference in engagement.
And we looked at both professional… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
3:55 AM • Mar 8, 2024

Copywriting is powerful
And if you know where to look, you can learn it for free.
Here're my favourite X copywriters that guarantee you daily lessons:
— Emelie Jochems (@EmJoServices)
1:17 PM • Mar 8, 2024

Your niche is what’s important to you.
- Teach about it
- Explain its benefits
- Dissect it as much as you can
Don’t limit yourself to one thing.
Obsess over the crevices of reality that make life worth living and share that passion with the world.
— DAN KOE (@thedankoe)
1:10 PM • Mar 7, 2024

You know what makes a post stick?
It's not the tips.
It's not the data.
It's the emotional connection.
When you can make your audience feel, that's when they start to care.
And when they care, they remember.
So don't just tell them what to do.
Make them feel like doing it.
— Rob Lennon 🗯 | AI Whisperer (@thatroblennon)
7:45 PM • Mar 7, 2024

Bad News for Startup Founders.
Customer acquisition cost is going UP 🔺
Customer lifetime value is going Down 🔻
Why CAC is going up?
1. Bots.
Most views on the internet come from bots now.
2. Competition.
Every product type gets 10 new clones every week. All use the same… twitter.com/i/web/status/1…
— John Rush (@johnrushx)
12:05 AM • Mar 8, 2024

Let's Discuss 🤔

👉 Which of Miriam Loffler's strategies are you most excited to try out?We're all ears and ready to exchange ideas! Hit 'Reply' and share your thoughts!