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UFOstart Digest / 18
Your weekly web3 marketing insights
Lisa Schmidt, Selma M & Sascha Hoffmann
March 13, 2024
UFOstart Newsletter
Happy Wednesday! 👋
Juggling all kinds of social media platforms can be challenging, especially when you have multiple personal or company accounts. Besides that each platform has algorithm changes and different recommended content or post frequencies. So today we're diving into content optimization for social media, courtesy of the digital marketing expert, Neil Patel (@neilpatel). Neil's recent analysis of over 2 million pieces of content reveals the ideal content length for various social platforms. Let's break down these insights to supercharge your social media strategy! 🤯
So, what's on the agenda?
Ideal content length for various social platforms ⏱️
Top Posts/Bite-Sized Insights of the week
The Ideal Content Length
Optimal Content Lengths for Social Media Success
Optimal Content Lengths for Social Media Success ⏳
Reels: Aim for 11-17 seconds (entertainment) or 38-51 seconds (educational).
Carousels: 7-10 slides, with compelling hooks on slides 1 and 2.
Short-form videos: Keep it between 40-46 seconds.
Long-form content: 3-4 minutes for videos, 20-38 words for motivational text, and an average of 291 words for educational posts.
X / Twitter
Text posts: 14-21 words for motivation, 9-35 words for entertainment, and 173 words on average for education.
TikTok
Videos: 18-31 seconds for entertainment, 42-54 seconds for education.
YouTube
Shorts: 28-33 seconds for entertainment, 41-57 seconds for education.
Long-form videos: The sweet spot is around 7 minutes and 9 seconds.
If you’re not sure which social media platform to leverage, our AI Tool will give you the answer in less than 5 minutes:
TOP POSTS
Check out the most insightful and game-changing posts just for you:
This funnel booked a client of ours out for 3 months.
Tested 100 variations, this always wins.
[Steal it] twitter.com/i/web/status/1…
— Moses Araujo (@MoedAraujo)
12:43 PM • Mar 6, 2024
11 Tips for Achieving High Twitter Engagement
After a month of silence, I quickly restored activity on my profile. Therefore, I've compiled 11 tips for you that help me maintain high engagement.
1. Learn to write regularly. Twitter, like any other social network, appreciates… twitter.com/i/web/status/1…
— Viktor Seraleev (@seraleev)
10:08 AM • Mar 7, 2024
How true is this??? lol
— J E N ✨ D E V (@jendevca)
2:57 PM • Feb 24, 2024
Signs you're making progress:
- your revenue increases, even slowly
- people DM you, inspired by your work
- you get invitations to speak or collaborate
- your follower count grows with quality people
- you make a positive impact on the community
- you're mentioned in comments… twitter.com/i/web/status/1…— Namya @ Supafast (@namyakhann)
4:50 PM • Feb 24, 2024
5 things I've recently learned about positioning:
1) Marketing needs clear positioning, not just ads.
2) Clear target group focus for better quality + loyalty.
3) Avoid price wars.
4) Focus on your core competencies.
5) A few strong products > Wide range of mid products.
— Janu Lingeswaran (@JanuBuilds)
9:01 AM • Feb 24, 2024
Let's Discuss 🤔
👉 What's your take on these findings? Have you found a particular content length that works best for your audience? Hit 'Reply' and let’s exchange insights!