UFOstart Newsletter

Hey Innovators 👋

Have you ever pondered the true essence of your product's value to your customers or users? Rahul Vohra, the visionary behind Superhuman, presents a compelling approach to gauge this crucial aspect. It's not about the smiles your product brings; it's about the void it would leave behind.

So, what's on the agenda?

• Measuring Value: The Viability Quandary

• Top Posts/Bite-Sized Insights of the week

Measuring Value: The Viability Quandary!

How Necessary Has Your Product Become?🤔

The 40% Benchmark of Necessity

Vohra discovered a simple yet profound metric to measure product/market fit, inspired by Sean Ellis. Ask your users, "How would you feel if you could no longer use the product?" The responses are telling:

• Not disappointed

• Somewhat disappointed

• Very disappointed

The golden number? 40% of users should be "very disappointed" without your product. This isn't just a number; it's a testament to your product's indispensability.

Slack's Surprising Insight

Even Slack, a product synonymous with workplace efficiency, faced this test. With 51% of customers expressing they'd be "very disappointed" without it, Slack surpassed the benchmark, yet not by the expected margin. This reveals the challenge of becoming an integral part of users' lives.

Beyond Politeness: Seeking Dependence

Why focus on disappointment over happiness? It's simple. Positive responses can be polite, but disappointment reflects true dependency. It's about creating a product that's not just liked, but needed.

Viability: More Than a Feeling

Remember, viability isn't perceived; it's quantified. It's about outperforming competitors and having the metrics to prove it. Your product's value lies in its quantifiable impact on users' lives. So think about it: How necessary has your product become?

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