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UFOstart Digest / 11
Your weekly web3 marketing insights
UFOstart Newsletter
Happy Wednesday Trailblazers!
Halfway through the week and you're here - so glad to have you join us today! Let’s cover something super exciting — the game-changing shift from just hanging out in the community to rolling up sleeves and shaping it. This is big and guess what? In Web3, it's not just about using the product anymore; it's about being a part of it. We're in this together, and we're here to make something amazing, something that echoes with every click, swipe and tap. We're talking empowerment, involvement and real, hands-on contribution…
So, what's on the agenda?
Active Contribution Playbook: Strategies that’ll transform your users from casual browsers into the heart and soul of your platform.
Top Tweets/Bite-Sized Insights of the week
Active Contribution Playbook

From Passive to…Passionate? 🔥
Today we’re going to talk about a pivotal transition in community dynamics — a shift from passive interaction to active contribution. As you might know in web3 a “user” is not just a “customer” - we expect more! How do we co-create this future?
Demonstrate Value of Joining Your Community
Create Exclusive Content: Develop in-depth guides, case studies and updates that are only available to community members.
Early Access & Beta Testing: Offer community members the chance to try new features first, providing them with a sense of exclusivity and input into development.
Member Spotlights: Regularly feature community members and their contributions in your communications, validating their involvement.
Give Users a Voice
Implement Governance Tokens: Issue tokens that allow users to vote on key decisions, showing that their opinions directly shape the project’s trajectory.
Open Idea Submissions: Use platforms like Discord or dedicated forums where users can submit and upvote ideas, with the most popular ones being reviewed and responded to by the team.
Regular AMAs with Developers: Schedule Ask Me Anything (AMA) sessions with your developers and leadership team where community members can ask questions and provide feedback.
Make Them Feel Integral
Community Challenges: Run competitions where users can submit designs, code or content.
Acknowledgment in Product Updates: When a new feature influenced by community feedback is rolled out, explicitly thank and credit the contributors in the release notes.
Community-Driven Roadmap: Share a public roadmap that gets updated based on community priorities and highlight how user feedback led to those changes.
Showcase Contributions
Real-Time Updates: Have a live feed or regular updates that show how user contributions are being used.
Contribution Leaderboard: Maintain a public leaderboard showcasing top contributors and their impact on the project.
Success Stories: Share stories of how community contributions have led to successful outcomes, whether it's a feature implementation, a bug fix or an improvement in the UX.
Let’s redefine what it means to be part of something greater. Found this interesting? Get an AI-powered marketing plan to add to your community strategy in <10min here:
TOP TWEETS
Check out the most insightful and game-changing Tweets just for you:
If you are not experimenting in web3 what the fuck are you doing
— Stani^ (@StaniKulechov)
9:40 PM • Jan 16, 2024
If you want to outperform the market, you need the right tools at your fingertips.
Here is my ultimate toolkit to find the next big project.
🧵
— Minty (@DeFiMinty)
4:43 PM • Jan 16, 2024
common mistake in a startup is to serialize subprojects that could be parallelized
— Greg Brockman (@gdb)
5:07 PM • Jan 14, 2024
The end-state of Web3 is the complete abstraction of technical complexity
Users won’t know what blockchain they’re using, or even the fact they’re using a blockchain
Given this, I predict in the next few years, chain tribalism will largely dissipate as technical complexity… twitter.com/i/web/status/1…
— ChainLinkGod.eth (@ChainLinkGod)
6:46 PM • Jan 14, 2024
It’s not hard to create content…
Once you realize everything you say, do, see, or hear can become content.
— Josh Spector (@jspector)
6:14 AM • Jan 14, 2024
My long-form thoughts on AIRDROPS and 3 things to focus on to grow a chain right now at the end
I know some think they are overplayed. You might even be annoyed, but the reason everyone is doing them is simple: new chains need users
Users want $$ for the risk they take
For… twitter.com/i/web/status/1…
— Emily Lai (@emilyxlai)
6:17 PM • Jan 9, 2024
What are the most successful brand associations in crypto history?
My nominations:
Uniswap => AMMs
Solana => High performance chain
Celestia => Modularity
Eigenlayer => Restaking
Cosmos => Application-specific blockchains
ENS => Decentralized naming
Flashbots => MEV— Haseeb >|< (@hosseeb)
10:18 PM • Jan 18, 2024
What feature do you want to see❓
👉 We’d love to hear from you! What kind of features would you like to see in the UFOstart app? Hit 'Reply' and drop your ideas.