UFOstart Newsletter

Hello Innovators!

This week, we're diving into a crucial step in product development that's often overlooked but can make or break your success: drafting a murderboard before launching a product 😱 ...Ok this might sound scary but it’s not!

A murderboard is a strategy where you list out every possible criticism of your product, imagining the worst feedback imaginable. The goal? To reposition your product so it's resilient against any criticism, without losing its core value. This is extremely valuable for web3 marketing as it helps navigate your communication and messaging!

What we’ll cover today:

• Key Areas to Focus on Your Murderboard

• Top Tweets/Bite-Sized Insights of the week

Key Areas to Focus on Your Murderboard

Ask yourself these Murderboard questions 👻

As a product owner and entrepreneur understanding every angle of perception is your responsibility. This isn't just about finding flaws; it's about enhancing strengths and being ready for any feedback. To help you get started we’ve drafted a few questions to ask yourself:

Use-Case and Value Proposition:

Is your solution clear and compelling? Does it solve a specific problem effectively?

User Experience:

Is the interface intuitive? Could any complexities hinder adoption?

User Feedback:

Have you listened to and incorporated user insights? Does your product align with the actual needs of your audience?

Technical Robustness:

How does your technology fare in speed, security and scalability?

Decentralization and Governance:

For Web3 projects, how decentralized is your system in practice?

Regulatory Compliance:

Are you up to date with the relevant regulations?

Tokenomics:

Are the economics behind your project sustainable and fair?

Security:

How secure are your smart contracts or tech infrastructure?

Interoperability:

Does your product play well with others in its ecosystem?

Data Privacy:

Are user data privacy and ownership rights prioritized?

Community Engagement:

How are you building and nurturing your community?

Sustainability and Vision:

What's your long-term vision and adaptability plan?

Critiquing Your Project 🤔

Look for the weakest aspects. Anticipate criticism and think of potential negative reactions.

• What are the weakest aspects of the project?

• Are there any features or aspects that might draw criticism?

• What are the potential negative headlines or comments about this project?

Remember, as Nikita Bier wisely said, “If your product offends someone, it's probably one version away from something special.”

Found this interesting? Get an AI-powered marketing plan to complement your murderboard in <10min here:

TOP TWEETS

Check out the most insightful and game-changing Tweets just for you:

How do you handle criticism? 🤯

👉 We’d love to hear from you! How do you handle criticism during product development? Is it a hurdle or a stepping stone for you? Share your approach and experiences with us by hitting 'Reply'.